– What do women want? According to recent survey results, women believe beauty products made with both natural ingredients and proven scientific technologies work best – and that’s what new beauty brand, mirra™ provides.
In addition to its own consumer research, mirra recently conducted an online survey of over 500 women asking a variety of questions about beauty care products and regimens. Here’s what women said:
- 77 percent said products that have both natural ingredients and proven technologies, work best. Only nine percent said products with all natural ingredients, alone, were best; and 14 percent said the same of science only products.
- 71 percent chose “Take 10” as the best description of their beauty style and routine. They said they don’t have a lot of time and don’t spend a lot of time on their beauty routine – 10 minutes at most. Other options included “soak and savor,” “60 minutes,” and “beat the clock.”
- Their description of a “bad hair day” was evenly split between “flat” (37 percent) and “frizzy” (35 percent). (15 percent said fly-away; 13 percent said oily).
Launching now, mirra products include shampoos and conditioners; hair styling products; body washes and mists; facial and skin care lotions, cleansers and cleansing cloths; eye firming and age defying creams; and cosmetic brushes.
mirra products are made with natural ingredients, such as olive oil, aloe leaf juice, and cranberry, bamboo, honey and chicory root extracts. Proven technologies are used for many of the products too. For example, the revolutionary oleosome emulsion technology is used in skin care products to deliver long lasting moisture that keeps protecting and nourishing skin long after application.
mirra products can be found in the beauty care aisles exclusively at all stores that are part of the Kroger Co. family. For a limited time, mirra is offering $5 off when you purchase any two mirra products. To download the coupon visit www.kroger.com\coupons.
I was very excited to be given the opportunity to try several of the products from the mirra line thanks to Global Influence Network. I have been using the products over the last several week and I am really quite impressed with them all. I especially like the shampoo and conditioner. It leaves my hair clean , soft and manageable. I love the scent, it is very light, very pretty! I also really liked the body wash, it too, has a lovely scent and leaves my skin feeling wonderful! I will most certainly be seeking out the mirra products the next time I shop at our neighborhood Kroger.
Now for the fun part! One lucky reader will win an assortment of mirra products similar to the ones that I was given to review. For a chance to win, visit mirra and let me know which product you would like to try. For a second chance follow this blog via Google Friend Connect. The winner will be chosen randomly. This contest will close on 3/15/2010 at 10:00 pm ct. Good luck!